Vance & Cole
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Growth you can
audit weekly

A growth practice for consumer brands that would rather be checked than believed. The method is published; the numbers are yours.

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Every channel, one plan.

The same people read all six channels, so the plan is one document and the number is one number.

Analytics

Attribution stated plainly

Creative

Ads and pages at cadence

Conversion

Landing pages and checkout

Social

Creative-led paid social

RetentionSearchEmail and SMSAffiliatesAnalyticsConversion
ShopifyKlaviyoMeta adsGoogle adsGA4Figma
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Three things we run,
and the read behind them

Lifecycle email and SMS

Flows and campaigns owned by the brand, measured on revenue per send.

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Paid media, measured

Search and social run as one budget against one number, read weekly.

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Analytics and attribution

One number a quarter, a written read every Monday, platform figures shown and never summed.

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Five shapes of engagement

A checkout baseline

Two-week read before any changeOne test at a time

A checkout taken from guesswork to a measured baseline.

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A replenishment flow

4-week cycle, written readOne test at a time, tracking checked

A welcome and replenishment programme rebuilt around one metric.

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One budget for search and social

Unified view, one ownerPlatform figures shown, never summed

Two channels planned and read as one budget.

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A creative pipeline

Weekly creative reportAttribution stated plainly

Creative judged by what it moved, on the Monday page.

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Five dashboards folded into one page

Misses listed first13-week view

Reporting reduced to one written page a week.

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Turn tests into decisions

A test we cannot read is a guess with extra steps, so the tracking is checked first and the result is written down whether it won or not.

Variation A
Variation B
Monthly sessions—
Repeat purchase rate—
Revenue per send—
Values are written into the Monday read for each client. None are shown here.

Every specialist, one partnership

Each discipline has its own specialist and all of them read the same Monday page, so nothing is lost between teams.

Same people every week. Let's talk

The method,
in our own words

We spend on intent before reach

High-intent channels are funded first, and the overlap against paid search is shown rather than summed.

We agree the question before the data

One number is agreed in week one, and every dashboard answers to the Monday page rather than the other way round.

We brief creative against the read

Creative is judged by what it moved on the Monday page, and the brief says which number it is meant to move.

Before we
start

Can we start with one channel?

Yes. Many engagements start with the read and one channel and add the others when the number justifies it.

What does a typical engagement look like?

Two weeks of reading, a written plan, then a four-week cycle of ship and measure that repeats for the quarter.

Do you work inside our existing platforms?

Yes. Every account stays in your name and we work inside it; nothing is moved to ours.

What data do you need access to?

Analytics, the ad accounts and the email platform, read-only where possible until a change is agreed in writing.

Start a project

Read, plan, ship, measure

01

Read

Two weeks in the accounts and the data before anything changes. You get the read in writing.

02

Plan

One number for the quarter, the channels that move it, and the tests we will run, in order.

03

Ship

Media, creative and pages go live in one week. One test at a time per channel.

04

Measure

The Monday read every week. What moved, why, what changes. Stop what is not working.

How the work
is set up

The terms are the same for every engagement, so there is nothing to negotiate on a call.